Jody Wagner's campaign narrative: Bill Bolling is a no-show

Take a look at this video from the Jody Wagner campaign:



The video features Vietnam veteran and Virginia Delegate Bob Brink. The Lieutenant Governor of Virginia sits on an advisory board important to veterans' issues. Apparently Bill Bolling never showed up to any of the board meetings, essentially meaning that Bill Bolling doesn't care about veterans. This is just another example to reinforce the narrative coming out of the Jody Wagner campaign: Bill Bolling is a lazy no-show who doesn't care enough about his job or Virginia to ever show up. Whatever the Commonwealth is paying Bill Bolling to pretend to be Lieutenant Governor, it is far too much.

If I were working for the Jody Wagner campaign I would be repeating this narrative every chance I got. Messaging works because of repetition and truth. The truth seems to be that Bill Bolling doesn't take his job seriously enough to show up to work. Now the Wagner campaign just needs to loudly keep repeating that truth until election day.