At this point, I have to be completely frank.
WHAT is Jody DOING?
More importantly, what is her staff doing?
Jody Wagner is a fantastic candidate for Lt. Governor, and her campaign is simply flailing from a lack of action. Where is the movement? Where is the fight?
WHY should we vote for Jody Wagner? I know why, but I am not the general population of the commonwealth of Virginia. Wagner is a candidate who cares about the constituents and the future of Virginia. But let's be honest: her campaign has no real message, and voters have not yet been able to attach to her in any lasting, legitimate way.
When was the last time Jody Wagner's name was printed in the Washington Post in any meaningful sense? Where is the publicity?
Let's take a look at the facts about Jody:
- she has ample experience in both the private sector and public administration
- she is a mother of four bright, happy children and cares deeply about education on a personal level
- she is a small business owner who fully understands the needs of the Virginian worker, and is genuinely dedicated to the cause of creating jobs
- as Secretary of Finance she has first hand experience handling the economy that her opponent simply lacks
- she is brilliant and educated and a down-home Virginian who wants to improve her home state for completely altruistic reasons
To you hardworking folks over at the Wagner Camp, please listen! Give the voters something to attach to. Voters aren't looking for a new Lt. Governor-- they're looking for a leader. They're looking for a role model. They're looking for an answer. Jody Wagner is that answer-- now it's your job to tell them that.
The key to getting people to vote for your candidate is motivating them. The people need to feel inspired enough to leave the comfort of their homes and cast their ballots for Wagner. Give the voters a real, tangible, specific reason why Wagner is going to make their lives better. Just one brilliant reason repeated over and over again is all she needs. But it has to be real. It has to tug at their heart strings. It has to be viable and different and needs to give Jody Wagner some real character (which she is currently lacking).
Who is Jody Wagner? Why should we make the push to the polls come Election Day for her?
Get her name in the papers. Have her attend public events every single day. Come up with a real slogan and catch phrase and hook, and publicize the hell out of it. You have two weeks to make this happen; sure the task is daunting but it certainly isn't impossible.
